Today’s guest column on how to write a coffee shop menu is contributed by Chuggin McCoffee from www.thecoffeebump.com :
If you want to draw more customers to your coffee shop, it is important that they feel comfortable ordering their coffee or espresso drinks! It is no secret that popular coffee chains can often have incredibly confusing menus that can overwhelm customers. Here are some easy tips to use to create your own coffee shop menu so that it will be as easy and user-friendly as possible.
Start out by using a clear font, and try to stay away from decorative fonts or wild colors. This may seem attractive, but it is more confusing to customers in the long run. It also is preferable to stick to a core group of basic coffee or espresso drinks that you specialize in. This will make it easier for your customers to choose, and they also will know that they are selecting a drink that is going to be high quality.
It is also a great idea to have a recommended section on your menu for specialty drinks. Often times, customers want to try something new, so they will choose a recommended drink right off the bat. There should be a section on the menu available for recommended or specialty drinks that are rotated on a weekly or monthly basis.
After you have completed your coffee shop menu, take the time to condense it so that it is streamlined and clear. It is also helpful to make sure that all of the drink descriptions are understandable and easy for customers to read so that they can have a grasp of what they are ordering before they reach the counter.
This is an easy way to tweak your existing coffee shop menu or to create a new one to attract even more customers to your location! Coffee shops are more popular than ever, and you definitely want to focus on the creation of your menu to make sure that your customers will be coming back for more.
Chuggin McCoffee is a coffee fanatic who has spent the entirety of his career cultivating and studying all of the best uses and brewing styles for optimal coffee and espresso flavor. His specialty site for all coffee needs and supplies is: http://www.thecoffeebump.com/
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