McDonalds versus Starbucks

I dislike McDonalds even more than I dislike Starbucks but here I am giving them publicity thanks to a wonderful TV commercial that I discovered via Ted Mininni’s blog. You can check out the commercial by clicking on this link:  http://www.mpdailyfix.com/2009/02/mcdonaldstaking_the_snobbery_o.html#comments 

Ted Mininni explains that the ad’ is at the expense of Starbucks and all of the other high-brow coffee shops peddling pricey lattes, cappuccino, espresso and all manner of caffeinated concoctions. Marketing message? You don’t have to be a snobbish, artsy type—real or affected—to enjoy a good “cultured” brew. You don’t have to spend a lot of money to get great café beverages, either. You can actually be who you are—walk into McDonald’s Café and get a great cup of Joe while being an average Joe. 

Now, nothing including the bribe of a free coffee could attract me to McDonalds cafe experience but have a look at the video clip.  It does get coffee shop lovers like me laughing at ourselves and that increases the odds that we will pay attention to the message.