Accountants, Serviettes and the Coffee Experience

Dear coffee shop owner, do not let your accountant choose your serviettes!

Accountants know a lot about cash flow forecasts, P&Ls, Balance Sheets, margins and tax effective planning.  They know very little about the absorbent properties of paper napkins.

So, when your accountant suggests that you trim your expenses by sourcing cheaper serviettes, ignore her!  You put a lot of effort into serving good coffee, preparing tasty food, creating the right ambience.  Don’t spoil the customer experience by supplying cheap napkins that don’t do the job they are meant to do and instead send the unconscious but powerfully blunt message to the customer: ‘We don’t value you!’